Toyota's advertising spending in the U.S. 2007-2022

In 2022, Japanese car manufacturer Toyota spent 1.55 billion U.S. dollars on advertising in the United States. The company ranked third among the leading auto manufacturers based on advertising spending in the U.S. that year.

From 1937 to 2023, a brand value story of Toyota

Brand value is a term marketers use to describe the worth of a brand. Established in 1937, the giant automotive manufacturer based in Toyota City, Aichi, has become one of the most significant vehicle brands in the present day. As of June 2023, Toyota ranked second among the highest-valued automotive brands worldwide. Toyota's brand value amounted to 28.5 billion dollars. That year, Tesla was the most valuable automotive brand globally, with a brand value of nearly 68 billion dollars.

Toyota's vehicle sales

In 2022, Toyota ranked second behind Ford, among the leading car brands in the United States based on vehicle sales. That year Toyota delivered about 1.75 million units to U.S. customers. Among vehicle sales, in recent years, electrified vehicles have gained importance for Toyota. The company’s electrified vehicles (EVs) sold around 2.73 million units worldwide in 2022. This marked approximately a four percent growth from the 2021 level.