Ford Motor's advertising spending in the U.S. 2007-2022

In 2022, Ford Motor spent around 1.47 billion U.S. dollars on advertising in the United States. The company's ad expenditures decreased compared to 2021. That year, Ford Motor invested 1.98 billion dollars in ads. The company ranked fourth in advertising spending among automobile manufacturers in the U.S. in 2022.

Ford falls short of Tesla’s brand value

Brand value is a term marketers use to describe the worth of a brand. As of June 2023, Ford Motor was one of the highest-valued automotive brands worldwide. The giant car manufacturer's brand value amounted to over nine billion dollars. That year, Tesla was the most valuable automotive brand globally, with a brand value of nearly 68 billion dollars.

Ford's revenue and global advertising

Founded in 1903, Ford Motor Company was one of the largest automotive manufacturers by revenue worldwide in 2022. That year, the company generated a total revenue of just over 165 billion dollars. This revenue level had put the company ahead of competitors such as General Motors, Mercedes Benz Group, and BMW Group. In 2022, the automaker reduced its global advertising spending compared to the previous year. The company invested 2.2 billion dollars in advertising worldwide, while in 2021 it spent 3.1 billion dollars.