In 2023, approximately 56 percent of e-commerce retail sales in the United Kingdom were conducted through mobile devices. Projections for 2027 anticipate a further rise, with mobile commerce (m-commerce) expected to account for about 57.6 percent of the total online shopping market in the UK.
Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027
* From this year onwards, figures are forecasts.
Includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event tickets, payments such as bill pay, taxes or money transfers, food services and drinking place sales, gambling and other vice goods sales.
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eMarketer. (December 22, 2023). Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer. "Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027." Chart. December 22, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer. (2023). Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer. "Mobile as Percentage of Total Retail E-commerce Sales in The United Kingdom (Uk) from 2019 to 2027." Statista, Statista Inc., 22 Dec 2023, https://www.statista.com/statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
eMarketer, Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027 Statista, https://www.statista.com/statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/ (last visited December 30, 2024)
Mobile as percentage of total retail e-commerce sales in the United Kingdom (UK) from 2019 to 2027 [Graph], eMarketer, December 22, 2023. [Online]. Available: https://www.statista.com/statistics/260967/uk-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
