In the United Kingdom (UK), data from March 2023 based on geolocaled users showed that the majority of Amazon's mobile audience were men, with over 76 percent. Women accounted for the remaining mobile users in the UK, with nearly 24 percent.
Distribution of Amazon mobile shoppers in the United Kingdom as of March 2023, by gender
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Users
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Shopping apps
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Start.io. (March 20, 2023). Distribution of Amazon mobile shoppers in the United Kingdom as of March 2023, by gender [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1359353/uk-amazon-mobile-audience-by-gender/
Start.io. "Distribution of Amazon mobile shoppers in the United Kingdom as of March 2023, by gender." Chart. March 20, 2023. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1359353/uk-amazon-mobile-audience-by-gender/
Start.io. (2023). Distribution of Amazon mobile shoppers in the United Kingdom as of March 2023, by gender. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1359353/uk-amazon-mobile-audience-by-gender/
Start.io. "Distribution of Amazon Mobile Shoppers in The United Kingdom as of March 2023, by Gender." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1359353/uk-amazon-mobile-audience-by-gender/
Start.io, Distribution of Amazon mobile shoppers in the United Kingdom as of March 2023, by gender Statista, https://www.statista.com/statistics/1359353/uk-amazon-mobile-audience-by-gender/ (last visited May 13, 2024)
Distribution of Amazon mobile shoppers in the United Kingdom as of March 2023, by gender [Graph], Start.io, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1359353/uk-amazon-mobile-audience-by-gender/