In 2020, net advertising spending in the Netherlands stood at 3.63 billion euros. It represented a decrease when compared to the previous year, when the ad spend reached 3.74 billions euros. During 2020, the majority of advertising expenditure was digital and then, followed by traditional television.
Net advertising spending in the Netherlands from 2012 to 2020
(in billion euros)
Total calculated by the data provided by the source.
Figures have been rounded. Statistic based on data provided by RAB, Nielsen, PWC Screenforce, annual reports, NDP Nieuwsmedia, as well as survey respondents.
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Statista. (April 1, 2021). Net advertising spending in the Netherlands from 2012 to 2020 (in billion euros) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/260592/advertising-spending-in-the-netherlands/
Statista. "Net advertising spending in the Netherlands from 2012 to 2020 (in billion euros)." Chart. April 1, 2021. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/260592/advertising-spending-in-the-netherlands/
Statista. (2021). Net advertising spending in the Netherlands from 2012 to 2020 (in billion euros). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/260592/advertising-spending-in-the-netherlands/
Statista. "Net Advertising Spending in The Netherlands from 2012 to 2020 (in Billion Euros)." Statista, Statista Inc., 1 Apr 2021, https://www.statista.com/statistics/260592/advertising-spending-in-the-netherlands/
Statista, Net advertising spending in the Netherlands from 2012 to 2020 (in billion euros) Statista, https://www.statista.com/statistics/260592/advertising-spending-in-the-netherlands/ (last visited December 04, 2024)
Net advertising spending in the Netherlands from 2012 to 2020 (in billion euros) [Graph], Statista, April 1, 2021. [Online]. Available: https://www.statista.com/statistics/260592/advertising-spending-in-the-netherlands/