Nils-Gerrit Wunsch
Research expert covering foods trends in North America, Europe, and the global food system
Get in touch with us nowMondelez International's global workforce by region 2012-2023
In 2023, Mondelez International employed about 79,000 people outside the United States (U.S.). The total company's workforce amounted to about 91,000 employees as of December 31, 2023. This constitutes no notable change in comparison to the previous year.
Market segments of Mondelez International
Mondelez International is among the top three leading confectionery companies worldwide. The company offers products in various market segments. Biscuits, baked snacks, and chocolate products generate the lion’s share of Mondelez’s net revenue by sector, making up a total of almost 80 percent of the company’s revenue. The remaining 20 percent of the company’s revenue is generated from product sales of gum, candy, cheese, other grocery products, and beverages. Mondelez’s market share in the U.S. confectionery market is just over four and a half percent. Hershey, Mars, and Ferrero & related parties are among the leading competitors in that market.
Gum market in the United States
In the U.S. gum market, Mondelez's market share is more than 16 percent. This is the second-largest market share among leading U.S. gum companies. The market leader Mars, Inc. holds a market share of more than half of the entire market. U.S. retail sales of chewing gum amounted to nearly 2.6 billion U.S. dollars, while bubble gum generates sales of nearly 229 million U.S. dollars. The most popular gum category among American consumers across almost all generations is mint. Fruit gum is as popular with generation Z as mint. Half of younger Millennials prefer mint gum over fruit gum or bubblegum.
