The statistic presents data on Porsche's advertising spending in the United States from 2009 to the first quarter of 2014. In 2009, the spending amounted to 21.6 million U.S. dollars. Porsche is a Volkswagen Group brand. The company enjoyed a fairly good reputation worldwide. However, following the 2015 carbon dioxide emissions scandal, Volkswagen's reputation fell significantly.
Porsche's advertising spending in the United States from 2009 to 1st quarter 2014
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for 2009 to 2011 come from earlier Advertising Age articles. Figures have been rounded.
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MediaPost. (September 15, 2014). Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 29, 2024, from https://www.statista.com/statistics/259039/porsches-advertising-spending-in-the-us/
MediaPost. "Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars)." Chart. September 15, 2014. Statista. Accessed October 29, 2024. https://www.statista.com/statistics/259039/porsches-advertising-spending-in-the-us/
MediaPost. (2014). Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 29, 2024. https://www.statista.com/statistics/259039/porsches-advertising-spending-in-the-us/
MediaPost. "Porsche's Advertising Spending in The United States from 2009 to 1st Quarter 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 15 Sep 2014, https://www.statista.com/statistics/259039/porsches-advertising-spending-in-the-us/
MediaPost, Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/259039/porsches-advertising-spending-in-the-us/ (last visited October 29, 2024)
Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars) [Graph], MediaPost, September 15, 2014. [Online]. Available: https://www.statista.com/statistics/259039/porsches-advertising-spending-in-the-us/