This statistic depicts the effectiveness of native video ads against key performance indicators in the United States in 2012, as evaluated by U.S. media agency marketing executives. According to Sharethrough, 15.2 percent of respondents reported that native video ads were much more effective than conventional ads at hitting key performance indicators (KPIs).
Effectiveness of native video ads against primary key performance indicators in the United States as of December 2012
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Share of respondents
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Sharethrough, & eMarketer. (May 16, 2013). Effectiveness of native video ads against primary key performance indicators in the United States as of December 2012 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/258770/effectiveness-of-native-video-ads-against-kpis-in-the-us/
Sharethrough, und eMarketer. "Effectiveness of native video ads against primary key performance indicators in the United States as of December 2012." Chart. May 16, 2013. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/258770/effectiveness-of-native-video-ads-against-kpis-in-the-us/
Sharethrough, eMarketer. (2013). Effectiveness of native video ads against primary key performance indicators in the United States as of December 2012. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/258770/effectiveness-of-native-video-ads-against-kpis-in-the-us/
Sharethrough, and eMarketer. "Effectiveness of Native Video Ads against Primary Key Performance Indicators in The United States as of December 2012." Statista, Statista Inc., 16 May 2013, https://www.statista.com/statistics/258770/effectiveness-of-native-video-ads-against-kpis-in-the-us/
Sharethrough & eMarketer, Effectiveness of native video ads against primary key performance indicators in the United States as of December 2012 Statista, https://www.statista.com/statistics/258770/effectiveness-of-native-video-ads-against-kpis-in-the-us/ (last visited August 25, 2024)
Effectiveness of native video ads against primary key performance indicators in the United States as of December 2012 [Graph], Sharethrough, & eMarketer, May 16, 2013. [Online]. Available: https://www.statista.com/statistics/258770/effectiveness-of-native-video-ads-against-kpis-in-the-us/
