During a survey conducted among consumers in the United States in July 2019, 66.7 percent of respondents said video ads that play automatically on websites with sound were the most annoying type of digital ads. This was followed by 55 percent of respondents saying they were most annoyed by video ads that play automatically on websites without sound.
Most annoying types of digital ads according to internet users in the United States as of July 2019
Characteristic
Share of respondents
Video ads that play automatically on websites with sound
66.7%
Video ads that play automatically on websites without sound
55%
Audio ads (on music streaming services or podcasts)
47.4%
Ads that show up based on my online searches
42.4%
Static images on websites (banner ads) for products I've already purchased
36.7%
Ads on social media feeds targeted to me based on my interests and behaviors
36.3%
Static images on websites (banner ads) for products I've brosed but not purchased
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eMarketer. (August 23, 2019). Most annoying types of digital ads according to internet users in the United States as of July 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer. "Most annoying types of digital ads according to internet users in the United States as of July 2019." Chart. August 23, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer. (2019). Most annoying types of digital ads according to internet users in the United States as of July 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer. "Most Annoying Types of Digital Ads According to Internet Users in The United States as of July 2019." Statista, Statista Inc., 23 Aug 2019, https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
eMarketer, Most annoying types of digital ads according to internet users in the United States as of July 2019 Statista, https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/ (last visited December 21, 2024)
Most annoying types of digital ads according to internet users in the United States as of July 2019 [Graph], eMarketer, August 23, 2019. [Online]. Available: https://www.statista.com/statistics/257972/most-annoying-types-of-online-ads-in-the-us/
