This statistic shows the reported anticipated return on investment level from event and experiential marketing programs in the United States in 2015. During a survey, 14 percent of respondents stated they expected a 2-to-1 return on investment.
What return on investment (ROI) do you expect from events?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Event Marketing Institute. (February 1, 2016). What return on investment (ROI) do you expect from events? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute. "What return on investment (ROI) do you expect from events?." Chart. February 1, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute. (2016). What return on investment (ROI) do you expect from events?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute. "What Return on Investment (Roi) Do You Expect from Events?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute, What return on investment (ROI) do you expect from events? Statista, https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/ (last visited December 22, 2024)
What return on investment (ROI) do you expect from events? [Graph], Event Marketing Institute, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
