This statistic shows the reported anticipated return on investment level from event and experiential marketing programs in the United States in 2015. During a survey, 14 percent of respondents stated they expected a 2-to-1 return on investment.
What return on investment (ROI) do you expect from events?
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Event Marketing Institute. (February 1, 2016). What return on investment (ROI) do you expect from events? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute. "What return on investment (ROI) do you expect from events?." Chart. February 1, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute. (2016). What return on investment (ROI) do you expect from events?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute. "What Return on Investment (Roi) Do You Expect from Events?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
Event Marketing Institute, What return on investment (ROI) do you expect from events? Statista, https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/ (last visited November 21, 2024)
What return on investment (ROI) do you expect from events? [Graph], Event Marketing Institute, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/257565/event-marketing-programs-roi-in-the-us/
