This statistic shows the value of event and experiential marketing to senior marketing management, as it was reported by brand marketing personnel, in the United States in 2012 and 2013. The statistic shows that in 2013, 29 percent of respondents reported that their senior management viewed event marketing as a essential element of the marketing mix. This is up from 25 percent of respondents the previous year.
Senior management views on the value of event and experiential marketing in the U.S. in 2012 and 2013
Characteristic
2012
2013
Important part of the marketing mix
42%
43%
Critical, essential element of the marketing mix
25%
29%
Necessary to strategy, but skeptical of the impact
The source indicates that most marketer respondents had marketing budgets over one million U.S. dollars. The industry sectors most represented were information technology, entertainment and media, financial services, consumer products, consumer electronics and mobile telecommunications, and medical. For more information about survey respondents see the source. The source does not provide detailed survey information (number of respondents or type of survey used).
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Event Marketing Institute, & Website (prweb.com). (March 26, 2013). Senior management views on the value of event and experiential marketing in the U.S. in 2012 and 2013 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/257563/value-of-event-marketing-in-the-us/
Event Marketing Institute, und Website (prweb.com). "Senior management views on the value of event and experiential marketing in the U.S. in 2012 and 2013." Chart. March 26, 2013. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/257563/value-of-event-marketing-in-the-us/
Event Marketing Institute, Website (prweb.com). (2013). Senior management views on the value of event and experiential marketing in the U.S. in 2012 and 2013. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/257563/value-of-event-marketing-in-the-us/
Event Marketing Institute, and Website (prweb.com). "Senior Management Views on The Value of Event and Experiential Marketing in The U.S. in 2012 and 2013." Statista, Statista Inc., 26 Mar 2013, https://www.statista.com/statistics/257563/value-of-event-marketing-in-the-us/
Event Marketing Institute & Website (prweb.com), Senior management views on the value of event and experiential marketing in the U.S. in 2012 and 2013 Statista, https://www.statista.com/statistics/257563/value-of-event-marketing-in-the-us/ (last visited July 22, 2024)
Senior management views on the value of event and experiential marketing in the U.S. in 2012 and 2013 [Graph], Event Marketing Institute, & Website (prweb.com), March 26, 2013. [Online]. Available: https://www.statista.com/statistics/257563/value-of-event-marketing-in-the-us/
