This statistic shows factors that most influences consumers' decision to purchase a product or a service promoted at an event they attended. During a survey of U.S. consumers it was found that 57 percent purchased a product or a service at an event because they gained a better understanding of the product/service from the event.
If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?
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Event Marketing Institute. (February 1, 2016). If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit? [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute. "If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?." Chart. February 1, 2016. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute. (2016). If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit?. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute. "If You Did Buy The Product/Service Being Promoted at The Event, What Most Influenced Your Decision to Purchase during Your Visit?." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
Event Marketing Institute, If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit? Statista, https://www.statista.com/statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/ (last visited December 04, 2024)
If you did buy the product/service being promoted at the event, what most influenced your decision to purchase during your visit? [Graph], Event Marketing Institute, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/257547/event-participation-influence-on-consumer-purchase-decisions-in-the-us-by-factor/
