Hong Kong: most popular Facebook brand pages 2024

As of October 11, 2024, the South Korean manufacturing conglomerate Samsung was the most-followed brand on Facebook in Hong Kong. Its Facebook page amassed nearly 163 million followers worldwide. Other popular brand pages among Hong Kong's Facebook users were Coca-Cola, Netflix, and McDonald's.

Facebook users in Hong Kong

Facebook has been losing users in Hong Kong as the younger generations move to alternatives like YouTube and TikTok. Its largest audience was between 25 and 44 years old, whereas users aged between 13 and 17 years only accounted for 18 percent. According to forecasts, Facebook’s userbase in the city will drop to 5.46 million by 2027.

Brands and social media marketing

Hong Kong is one of the most digitally connected regions in the world with a high social media penetration rate. For some internet users living in the financial hub, social media has become a useful source for brand research. To connect and engage local consumers, many brands have established a strong presence on YouTube, Facebook, and Instagram, the three most important social media platforms in the city.

Most popular brands on Facebook in Hong Kong as of October 11, 2024, ranked by number of fans* (in millions)

Characteristic	Number of fans in millions
Samsung	162.5
Coca-Cola (HK)	108.9
Netflix (HK)	91.7
McDonald's (HK)	82.2
KFC (HK)	59.6
Huawei Mobile	58.5
LG Global	45
Adidas	41.3
H&M (HK, MO)	41.2
Walt Disney Studios (HK)	37
NESCAFÉ	36.2
L’Oréal Paris	35.7
Warner Bros. Pictures (HK)	35.1
Maybelline New York	34.3

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Release date

October 2024

More information

Region

Hong Kong

Survey time period

as of October 11, 2024

Supplementary notes

* Figures refer to the global number of the Facebook page's fans. According to the source, the ranking is based on the pages with the highest number of fans in Hong Kong but regional breakdown data are not shown.

Values have been rounded for a better understanding.

The source does not specify the publication date. The release date given here is the date of access.

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