This statistic shows the reported impact that data has had on marketers' operations worldwide in the third quarter of 2013. Fifty-two percent of surveyed marketers reported that data helped them identify new business opportunities, while ten percent reported that data clouded roadmaps and created confusion as data streams cluttered databases.
Impact of data on marketers' operations worldwide in 1st quarter 2013
The source does not provide the number of respondents or information on type of survey used. The source provided the following explanation: "Statistic includes structured and unstructured data."
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CMO Council, & SAS Institute, & eMarketer. (April 10, 2013). Impact of data on marketers' operations worldwide in 1st quarter 2013 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/256892/impact-of-data-on-marketers-operations-worldwide/
CMO Council, und SAS Institute, und eMarketer. "Impact of data on marketers' operations worldwide in 1st quarter 2013." Chart. April 10, 2013. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/256892/impact-of-data-on-marketers-operations-worldwide/
CMO Council, SAS Institute, eMarketer. (2013). Impact of data on marketers' operations worldwide in 1st quarter 2013. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/256892/impact-of-data-on-marketers-operations-worldwide/
CMO Council, and SAS Institute, and eMarketer. "Impact of Data on Marketers' Operations Worldwide in 1st Quarter 2013." Statista, Statista Inc., 10 Apr 2013, https://www.statista.com/statistics/256892/impact-of-data-on-marketers-operations-worldwide/
CMO Council & SAS Institute & eMarketer, Impact of data on marketers' operations worldwide in 1st quarter 2013 Statista, https://www.statista.com/statistics/256892/impact-of-data-on-marketers-operations-worldwide/ (last visited November 22, 2024)
Impact of data on marketers' operations worldwide in 1st quarter 2013 [Graph], CMO Council, & SAS Institute, & eMarketer, April 10, 2013. [Online]. Available: https://www.statista.com/statistics/256892/impact-of-data-on-marketers-operations-worldwide/
