B2C e-commerce sales in Peru 2019-2023
Between 2019 and 2023, B2C e-commerce sales in Peru amounted to nearly 44 billion U.S. dollars. In 2023 alone, online sales in the South American country amounted to more than 13 billion dollars.
Peruvian e-commerce takes off
Although Brazil and Mexico are by far the main e-commerce revenue generators in Latin America, Peru's recent boom suggests that there is still room for new competitors to invigorate the market. The COVID-19 pandemic played a determining role in accelerating e-commerce development in the Andean country. In 2022, Peru counted approximately 15.6 million digital shoppers and recorded some 330,000 companies selling their products and services over the internet.
Online shopping goes social
In Peru, e-commerce has gained popularity among young and old consumers alike. Still, in 2022, about half of e-commerce users in the South American country were between 18 and 34 years old, the age group also accounting for the largest share of Facebook users. As a result, the social network has emerged, along with the instant messaging app WhatsApp, as one of the leading online shopping channels for Peruvians, underlining the importance of social commerce for the country's e-commerce market.
