Germany: Top 5 pet supplies online stores 2023

Zooplus.de is the undisputed leader in the pet supplies segment in Germany. In 2023, the online store generated e-commerce net sale revenue worth 423.7 million U.S. dollars. Fressnapf.de followed with 183.9 million U.S. dollars.

Top online stores in the Pet supplies segment in Germany in 2023, by e-commerce net sales (in million U.S. dollars)

Characteristic	E-commerce revenue in million U.S. dollars
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Supplementary notes

The shops that belong to the pet supplies specialists group focus on the sale of everything for pets, including food, toys, treats and meds.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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