In 2023, Tiancao, the largest brand in China in terms of radio ad spending, spent around 2.1 percent less on radio advertising compared to the previous year. China Mobile, the nationwide telecommunication service provider who ranked sixth in the previous year, ranked third with around 3.7 percent less radio ad spending in 2022.
Annual radio advertising spending growth in China in 2023, by leading brand
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Sohu, & CTR MarketResearch. (February 5, 2024). Annual radio advertising spending growth in China in 2023, by leading brand [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/256149/radio-ad-spend-growth-in-china-by-brands/
Sohu, und CTR MarketResearch. "Annual radio advertising spending growth in China in 2023, by leading brand." Chart. February 5, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/256149/radio-ad-spend-growth-in-china-by-brands/
Sohu, CTR MarketResearch. (2024). Annual radio advertising spending growth in China in 2023, by leading brand. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/256149/radio-ad-spend-growth-in-china-by-brands/
Sohu, and CTR MarketResearch. "Annual Radio Advertising Spending Growth in China in 2023, by Leading Brand." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/256149/radio-ad-spend-growth-in-china-by-brands/
Sohu & CTR MarketResearch, Annual radio advertising spending growth in China in 2023, by leading brand Statista, https://www.statista.com/statistics/256149/radio-ad-spend-growth-in-china-by-brands/ (last visited August 24, 2024)
Annual radio advertising spending growth in China in 2023, by leading brand [Graph], Sohu, & CTR MarketResearch, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/256149/radio-ad-spend-growth-in-china-by-brands/