Radio ad spend growth in China 2023, by top brand

Published by
Lai Lin Thomala,
Mar 25, 2024

In 2023, Tiancao, the largest brand in China in terms of radio ad spending, spent around 2.1 percent less on radio advertising compared to the previous year. China Mobile, the nationwide telecommunication service provider who ranked sixth in the previous year, ranked third with around 3.7 percent less radio ad spending in 2022.

Annual radio advertising spending growth in China in 2023, by leading brand

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Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the amount of radio ad spending

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