Radio ad spend growth in China 2023, by top industry

Published by
Lai Lin Thomala,
Mar 25, 2024

Advertisers have continuously reduced spending on radio advertising in China. In 2023, beverage companies spent 23.2 percent less on radio advertising in the country compared to the previous year. In the meantime, only alcoholic drinks, business and services, IT products and office automation service segments reported a positive growth on radio ad spending.

Annual radio advertising spending growth in China in 2023, by leading industry

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Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the amount of radio ad spending

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