Victoria's Secret's net sales worldwide from 2010 to 2023

Victoria’s Secret, one of the most well-known retailers of women’s lingerie in the world, had global net sales amounting to approximately 6.2 billion U.S. dollars in 2023. Until 2021, Victoria’s Secret was one of the flagship brands of American retailer, L Brands. In 2021, Victoria's Secret & Co. separated from its parent company L Brands.

The development of an iconic fashion brand

Victoria’s Secret was established in 1977 by American businessman Roy Raymond, who felt that traditional American department stores were not friendly enough towards men shopping for women’s lingerie. This led to the creation of Victoria’s Secret, which has grown into one of the most valuable apparel brands worldwide. The scale of operations of Victoria’s Secret is also impressive. As of February 3, 2024, the specialty retailer had 837 stores in operation throughout North America alone. The United States is the largest underwear market worldwide. The brand has a high awareness in the North American country, at 87 percent of online fashion consumers in 2023. The annual Victoria’s Secret Fashion Show also adds to the iconic nature of the brand, with a host of supermodels showcasing the brands’ latest ranges of merchandise.