Victoria's Secret brand profile in the United States 2023
How high is the brand awareness of Victoria's Secret in the United States?
When it comes to fashion online shop users, brand awareness of Victoria's Secret is at 87 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Victoria's Secret in the United States?
In total, 34 percent of U.S. fashion online shop users say they like Victoria's Secret. However, in actuality, among the 87 percent of U.S. respondents who know Victoria's Secret, 39 percent of people like the brand.
What is the usage share of Victoria's Secret in the United States?
All in all, 27 percent of fashion online shop users in the United States use Victoria's Secret. That means, of the 87 percent who know the brand, 31 percent use them.
How loyal are the customers of Victoria's Secret?
Around 22 percent of fashion online shop users in the United States say they are likely to use Victoria's Secret again. Set in relation to the 27 percent usage share of the brand, this means that 81 percent of their customers show loyalty to the brand.
What's the buzz around Victoria's Secret in the United States?
In September 2023, about 25 percent of U.S. fashion online shop users had heard about Victoria's Secret in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Victoria's Secret in the United States.
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