WeChat: active users worldwide 2024

The number of Tencent's WeChat active accounts has been increasing steadily. As at the end of September 2024, the Chinese multi-functional social media platform had over 1.38 billion monthly active users.

WeChat users

First released in 2011, WeChat is a mobile messaging app developed by the Chinese company Tencent. In its home market of China, WeChat was marketed as Weixin and was rebranded as WeChat in 2012 for international audiences. In 2018, WeChat and Weixin surpassed one billion users, which was a significant increase from the previous year. Today, WeChat is one of the leading social networks worldwide, ranking sixth in terms of active user number. It has users from different age groups.

Special features on WeChat

WeChat has lots of popular messaging app features, including Moments. Most WeChat users access WeChat Moments every time they open the app. The app also provides a broad range of services, such as financial management and mobile shopping. Short videos, online payment, and gaming were the most popular activities among WeChat users. A survey found that half of users spent between six and 30 minutes per visit on the short video function, WeChat Channels.

Number of monthly active WeChat users from 3rd quarter 2014 to 3rd quarter 2024 (in millions)

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Release date

November 2024

More information

Region

Worldwide, China

Survey time period

Q3 2014 to Q3 2024

Special properties

MAU of Weixin and WeChat

Supplementary notes

In view of the evolution of Weixin and WeChat from communications services to multi-functional platforms, the source has revised the definition of combined MAU of Weixin and WeChat since the last quarter of 2013 to denote the total number of user accounts that sent out one or more messages via Weixin/WeChat or conducted other proactive operations on Weixin/WeChat, such as logging into Game Center or updating Moments, at least once during the last calendar month prior to the relevant date. Comparative figures have been restated to conform to the current period’s presentation.

Figures regarding Q4 2012 and Q3 2013 were retroactively corrected with the publication on the Tencent Annual Report 2013.

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