The statistic presents e-mail marketing techniques used by digital marketers in the United States in 2012. During the survey, 70 percent of the respondents stated they very often or often intergrated e-mail with web analytics.
How often do you use the following?
Characteristic
Share of respondents who answered "very often" or "often"
approximately 90% of respondents are U.S.-based / marketers at the companies with monthly e-mail volume of 50,00+
Supplementary notes
Multiple answers were possible. Date of survey and number of respodents have been taken from this press release. The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey.
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eMarketer. (December 11, 2012). How often do you use the following? [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/255379/e-mail-marketing-techniques-used-in-the-us/
eMarketer. "How often do you use the following?." Chart. December 11, 2012. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/255379/e-mail-marketing-techniques-used-in-the-us/
eMarketer. (2012). How often do you use the following?. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/255379/e-mail-marketing-techniques-used-in-the-us/
eMarketer. "How Often Do You Use The Following?." Statista, Statista Inc., 11 Dec 2012, https://www.statista.com/statistics/255379/e-mail-marketing-techniques-used-in-the-us/
eMarketer, How often do you use the following? Statista, https://www.statista.com/statistics/255379/e-mail-marketing-techniques-used-in-the-us/ (last visited December 05, 2024)
How often do you use the following? [Graph], eMarketer, December 11, 2012. [Online]. Available: https://www.statista.com/statistics/255379/e-mail-marketing-techniques-used-in-the-us/
