In 2023, Nestlé was the leading frozen novelty brand, generating sales of over 1.1 billion U.S. dollars. After Nestlé, private label brands accounted for 821 million dollars in sales.
The frozen novelty brands market in the U.S.
The frozen novelty category consists of separately packaged frozen desserts such as ice cream sandwiches, fudge sticks or juice bars. The desserts are available from a range of supermarkets, ice cream trucks and convenience stores. Yasso was the sixth leading frozen novelty brand in the United States, based on sales of about 268 million U.S. dollars but experienced a sales increase of 23.4 percent compared to the previous year, making it the fastest growing in the category. Segment leader Nestlé experienced a growth of 18.2 percent in the same time period.
Sales of the leading frozen novelty brands in the United States in 2023, based on sales
(in million U.S. dollars)
Total U.S. multi-outlet sales with C-store (supermarkets, drug stores, mass market retailers, gas/C-stores, military commissaries, and select club and dollar retail chains) for the 52 weeks ended August 13, 2023.
Numbers have been rounded to provide a better understanding of the statistic.
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Dairy Foods. (November 20, 2023). Sales of the leading frozen novelty brands in the United States in 2023, based on sales (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Dairy Foods. "Sales of the leading frozen novelty brands in the United States in 2023, based on sales (in million U.S. dollars)." Chart. November 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Dairy Foods. (2023). Sales of the leading frozen novelty brands in the United States in 2023, based on sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Dairy Foods. "Sales of The Leading Frozen Novelty Brands in The United States in 2023, Based on Sales (in Million U.S. Dollars)." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
Dairy Foods, Sales of the leading frozen novelty brands in the United States in 2023, based on sales (in million U.S. dollars) Statista, https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/ (last visited December 22, 2024)
Sales of the leading frozen novelty brands in the United States in 2023, based on sales (in million U.S. dollars) [Graph], Dairy Foods, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/253678/leading-10-frozen-novelty-brands-in-the-us/
