Retail & Trade
General Merchandise

Dollar General: sales share in the U.S. 2009-2022, by category

Published by

P. Smith,

Feb 13, 2024

In 2022, 11 percent of Dollar General's merchandise sales came from their seasonal products category, which corresponds to over four billion U.S. dollars in sales value for Dollar General. Apparel had the smallest sales share, at just over three percent.

Share of Dollar General's merchandise sales in the United States from 2009 to 2022, by product category

table column chart

Characteristic	Consumables	Seasonal	Home products	Apparel
2022	79.7%	11%	6.2%	3.1%
2021	76.7%	12.2%	6.8%	4.3%
2020	76.8%	12.1%	6.5%	4.6%
2019	78%	11.7%	5.8%	4.5%
2018	77.5%	11.9%	5.9%	4.7%
2017	76.9%	12.1%	6%	5%
2016	76.4%	12.2%	6.2%	5.2%
2015	75.9%	12.4%	6.3%	5.4%
2014	75.7%	12.4%	6.4%	5.5%
2013	75.2%	12.9%	6.4%	5.5%
2012	73.9%	13.6%	6.6%	5.9%
2011	73.2%	13.8%	6.8%	6.2%
2010	71.6%	14.5%	7%	6.9%
2009	70.8%	14.5%	7.4%	7.3%

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Details: United States; Dollar General; 2009 to 2022

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Source

Dollar General

Survey by

Dollar General

Published by

Dollar General

Source link

Dollar General - 10-K 2023, page 7

Release date

March 2023

Citation formats

Region

United States

Survey time period

2009 to 2022

Supplementary notes

Fiscal year 2022 ended February 3, 2023.
Fiscal years 2011, 2016, and 2017, 2022 include 53 weeks, while all other fiscal years presented contain 52 weeks.
Data prior to 2020 have been taken from previous reports.
Figures have been rounded.

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