E-commerce and short videos continue to be the backbone of China's digital advertising market. In 2023, retail media ads accounted for over 57 percent of the country's online advertising revenue. That year, online ad spending in China was estimated to increase by 7.6 percent.
Market share of online advertising in China in 2022 and 2023, with estimates until 2025, by ad category
The revenues are calculated based on financial reports and the statistical forecast model of QuestMobile AD INSIGHT. The calculations exclude ads on app stores, ads in gaming and audio, and commission charges.
According to the source, information platform ads include general info, search & download, browser, and vertical info industry, etc.; e-commerce ads include e-commerce platforms, live commerce sites, and daily service platforms.
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QuestMobile. (March 26, 2024). Market share of online advertising in China in 2022 and 2023, with estimates until 2025, by ad category [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile. "Market share of online advertising in China in 2022 and 2023, with estimates until 2025, by ad category." Chart. March 26, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile. (2024). Market share of online advertising in China in 2022 and 2023, with estimates until 2025, by ad category. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile. "Market Share of Online Advertising in China in 2022 and 2023, with Estimates until 2025, by Ad Category." Statista, Statista Inc., 26 Mar 2024, https://www.statista.com/statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
QuestMobile, Market share of online advertising in China in 2022 and 2023, with estimates until 2025, by ad category Statista, https://www.statista.com/statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/ (last visited December 22, 2024)
Market share of online advertising in China in 2022 and 2023, with estimates until 2025, by ad category [Graph], QuestMobile, March 26, 2024. [Online]. Available: https://www.statista.com/statistics/253360/share-of-online-advertising-segments-in-china-by-revenue/
