E-commerce and short videos continue to be the backbone of China's digital advertising market. In 2024, retail media ads contributed over 60 percent of the country's online advertising revenue. That year, online ad spending in China was estimated to increase by 6.1 percent.
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Everything on "Advertising in China" in one document: edited and divided into chapters, including detailed references.
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Key figures
Traditional advertising
Online advertising
Mobile advertising
Largest advertisers
Further related statistics
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