Global functional food market revenue 2013 & 2022

The revenue generated by the functional food market worldwide is expected to increase substantially between 2013 and 2022, from about 212 billion U.S. dollars to about 320 billion U.S. dollars.

What are functional foods?

The Mayo Clinic defines functional food as food that potentially has an added benefit beyond basic nutrition. An example of a functional food is sardines, which provide nourishment but also are rich in omega-3 fatty acids which could help prevent heart disease. Functional foods also include dietary supplements such as vitamins, minerals, and dietary fiber. Between 2015 and 2024, global sales of vitamins are expected to nearly double.

Vitamin market in the United States

Vitamin supplements are a great way to make sure one is getting enough essential nutrients that might be missing from one’s diet. There are many different types of vitamins on the United States market, but the type with the highest category penetration is adult multi-vitamins which contain more than one type of vitamin in a single pill. In terms of brands, private label multivitamins had higher dollar sales than any name brand, at 320.7 million U.S. dollars in 2018.