M-commerce share of total digital commerce spending in the U.S. 2017-2022

As of the fourth quarter of 2022, mobile commerce spending in the United States made up 38 percent of overall digital spending, a record high since the fourth quarter of 2017, when mobile commerce only made up 24 percent of the overall digital spending in the country.

The top countries for mobile commerce

The quick development of the online shopping market has allowed buyers, retailers, and manufacturers to break down physical distances between one another on an unprecedented level. With smartphones being so prevalent around the world, this, of course encompasses mobile commerce. In the United Kingdom, nearly seven in ten shoppers made online purchases with their smartphones in 2022. Globally, South Korean consumers took the lead when it came to frequent m-commerce purchases that year, with 44 percent of their internet users making purchases via mobile on a weekly basis.

How much to spend and where to spend it

Throughout all regions, desktops generally had the highest average online order value (AOV) for purchases, when compared to mobile devices. In the U.S. mobile phones had an AOV of about 112 U.S. dollars, while in Europe, the Middle East, and Africa, the mobile AOV was around 95 dollars. For U.S. Americans, when it came to which singular app consumers could be most likely to spend this money on, the Amazon app came out on top. The renowned e-commerce giant’s mobile app had nearly 35 million downloads in 2022. The SHEIN app ranked second with almost 27 million.