Th estimated advertising expenses per car dealership in the United States amounted to 511 thousand U.S. dollars in 2022. U.S. car dealers spent each 52 thousand dollars on average on TV advertising. The largest expenditures were devoted to internet, where an average dealership ad spending surpassed 348 thousand dollars. In total, car dealers in the U.S. spent 8.6 billion dollars on advertising in 2022.
U.S. car dealers' average advertising spending per dealership in 2022, by medium
(in 1,000 U.S. dollars)
Characteristic
Spending per dealership in thousand U.S. dollars
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National Automobile Dealers Association. (January 12, 2023). U.S. car dealers' average advertising spending per dealership in 2022, by medium (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "U.S. car dealers' average advertising spending per dealership in 2022, by medium (in 1,000 U.S. dollars)." Chart. January 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. (2023). U.S. car dealers' average advertising spending per dealership in 2022, by medium (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "U.S. Car Dealers' Average Advertising Spending per Dealership in 2022, by Medium (in 1,000 U.S. Dollars)." Statista, Statista Inc., 12 Jan 2023, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association, U.S. car dealers' average advertising spending per dealership in 2022, by medium (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/ (last visited July 22, 2024)
U.S. car dealers' average advertising spending per dealership in 2022, by medium (in 1,000 U.S. dollars) [Graph], National Automobile Dealers Association, January 12, 2023. [Online]. Available: https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/