The average advertising expenses per car dealership in the United States amounted to nearly 529 thousand U.S. dollars in 2023. Each U.S. car dealer spent, on average, about 53 thousand dollars on TV advertising. The largest expenditures were devoted to third-party listing sites, where an average dealership ad spending surpassed 109 thousand dollars. In total, U.S. car dealers' collective ad spending reached 8.9 billion dollars in 2023.
Car dealers' advertising spending in the United States in 2023, by medium
(in 1,000 U.S. dollars)
Characteristic
Average spend per dealership in thousand U.S. dollars
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National Automobile Dealers Association. (March 21, 2024). Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars)." Chart. March 21, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. (2024). Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association. "Car Dealers' Advertising Spending in The United States in 2023, by Medium (in 1,000 U.S. Dollars)." Statista, Statista Inc., 21 Mar 2024, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
National Automobile Dealers Association, Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/ (last visited December 18, 2024)
Car dealers' advertising spending in the United States in 2023, by medium (in 1,000 U.S. dollars) [Graph], National Automobile Dealers Association, March 21, 2024. [Online]. Available: https://www.statista.com/statistics/252363/us-car-dealers-average-ad-spend-by-medium/
