Most popular categories on Pinterest in the U.S. 2017

Most popular Pinterest categories in the United States as of February 2017

CharacteristicShare of respondents
Art, Art Supplies & Hobbies 48%
Flowers, Food, Drinks & Gifts 47%
Home, Garden & Pool/Spa 45%
Health & Beauty 45%
Clothing & Apparel 37%
Entertainment (Books, Music, etc.) 34%
Jewelry, Handbags & Accessories 23%
Sporting Goods 16%
Footwear 13%
Baby Gear 7%
Other 11%
None of the above 3%
Created with Highcharts 7.2.2Share of respondents48%48%47%47%45%45%45%45%37%37%34%34%23%23%16%16%13%13%7%7%11%11%3%3%Art, Art Supplies & HobbiesFlowers, Food, Drinks & GiftsHome, Garden & Pool/SpaHealth & BeautyClothing & ApparelEntertainment (Books, Music, etc.)Jewelry, Handbags & AccessoriesSporting GoodsFootwearBaby GearOtherNone of the above
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%45%47.5%50%52.5%55%
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Source

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Release date

March 2017

Region

United States

Survey time period

February 2 to 8, 2017

Number of respondents

395 respondents

Age group

18 years and older

Special properties

Pinterest users

Method of interview

Online survey

Supplementary notes

Original question: What categories on Pinterest do you like most?
Multiple choices were possible.

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