The number of social media advertising users in South Korea stood at around 46.6 million in 2023. This number was forecasted to continuously increase between 2023 and 2028 by around 2.6 percent.. After the ninth consecutive increasing year, the number of social media advertising users was estimated to reach 47.77 million users and therefore a new peak in 2028.
Number of users of social media advertising in South Korea 2019-2028
(in millions)
Internet users who use a social network site via any device at least once per month
Supplementary notes
Data provided by Statista Market Insights are estimates.Definition: Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.
Additional information: Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 22, 2023). Number of users of social media advertising in South Korea 2019-2028 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/247943/number-of-social-network-users-in-south-korea/
Statista. "Number of users of social media advertising in South Korea 2019-2028 (in millions)." Chart. November 22, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/247943/number-of-social-network-users-in-south-korea/
Statista. (2023). Number of users of social media advertising in South Korea 2019-2028 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/247943/number-of-social-network-users-in-south-korea/
Statista. "Number of Users of Social Media Advertising in South Korea 2019-2028 (in Millions)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/247943/number-of-social-network-users-in-south-korea/
Statista, Number of users of social media advertising in South Korea 2019-2028 (in millions) Statista, https://www.statista.com/statistics/247943/number-of-social-network-users-in-south-korea/ (last visited December 22, 2024)
Number of users of social media advertising in South Korea 2019-2028 (in millions) [Graph], Statista, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/247943/number-of-social-network-users-in-south-korea/
