Number of users of social media advertising in South Korea 2019-2028

Number of users of social media advertising in South Korea 2019-2028

CharacteristicNumber of users in millions
2028 47.77
2027 47.61
2026 47.45
2025 47.23
2024 46.95
2023 46.58
2022 46.09
2021 45.45
2020 44.62
2019 43.53
Created with Highcharts 7.2.2Number of users in millions43.5343.5344.6244.6245.4545.4546.0946.0946.5846.5846.9546.9547.2347.2347.4547.4547.6147.6147.7747.772019202020212022202320242025202620272028
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Release date

November 2023

Region

South Korea

Survey time period

2019 to 2028

Special properties

Internet users who use a social network site via any device at least once per month

Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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Statistics on " Social media advertising in South Korea "

Other statistics that may interest you Social media advertising in South Korea

Overview

5

Social media use

6

Ad reach

4

Ad perception

4

Purchasing behavior

6

Influencer advertising

6

Further related statistics

12

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