The statistic presents advantages of premium content publishing for brand-focused digital advertising campaigns, as perceived by premium content publishers in the United States in August 2012. Among the respondents, 61 percent stated that premium content publishing provided the best media brand quality or image. Here you can find out how effectiveness of social media is assessed.
Why do you think that premium content is the best advertising vehicle to conduct brand-focused digital advertising campaigns?
Characteristic
Share of respondents
Best delivers my target audience
73%
Best achieves my branding objectives
63%
Provides best media brand quality/image
61%
Provides best quality or most relevant content/context
48%
Provides audience reach
48%
Provides best sponsorships/creative options/ad positions/integration
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Online Publishers Association. (November 8, 2012). Why do you think that premium content is the best advertising vehicle to conduct brand-focused digital advertising campaigns? [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/246270/advantages-of-premium-content-for-brand-advertising-in-the-us/
Online Publishers Association. "Why do you think that premium content is the best advertising vehicle to conduct brand-focused digital advertising campaigns?." Chart. November 8, 2012. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/246270/advantages-of-premium-content-for-brand-advertising-in-the-us/
Online Publishers Association. (2012). Why do you think that premium content is the best advertising vehicle to conduct brand-focused digital advertising campaigns?. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/246270/advantages-of-premium-content-for-brand-advertising-in-the-us/
Online Publishers Association. "Why Do You Think That Premium Content Is The Best Advertising Vehicle to Conduct Brand-focused Digital Advertising Campaigns?." Statista, Statista Inc., 8 Nov 2012, https://www.statista.com/statistics/246270/advantages-of-premium-content-for-brand-advertising-in-the-us/
Online Publishers Association, Why do you think that premium content is the best advertising vehicle to conduct brand-focused digital advertising campaigns? Statista, https://www.statista.com/statistics/246270/advantages-of-premium-content-for-brand-advertising-in-the-us/ (last visited December 25, 2024)
Why do you think that premium content is the best advertising vehicle to conduct brand-focused digital advertising campaigns? [Graph], Online Publishers Association, November 8, 2012. [Online]. Available: https://www.statista.com/statistics/246270/advantages-of-premium-content-for-brand-advertising-in-the-us/
