The graph presents consumer opinions about advertising, as expressed in the United States in October 2012. During the Adobe survey "State of Online Advertising", 67 percent of respondents agreed that user product reviews were the best source of truth.
Consumer opinions about advertising in the United States in 2012
Characteristic
Share of respondents who agree with the statement
Advertisement should tell a unique story, not just try to sell
73%
A video is worth 1,000 words
67%
User product reviews are the best source of truth
67%
In-store experiences trump online experiences
67%
Television commercials are more effective than online...
66%
People buy what celebrities wear / like
57%
The Super Bowl is the best advertising opportunity of the year
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Adobe. (October 24, 2012). Consumer opinions about advertising in the United States in 2012 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/245691/consumer-statements-on-advertising-in-the-us/
Adobe. "Consumer opinions about advertising in the United States in 2012." Chart. October 24, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/245691/consumer-statements-on-advertising-in-the-us/
Adobe. (2012). Consumer opinions about advertising in the United States in 2012. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/245691/consumer-statements-on-advertising-in-the-us/
Adobe. "Consumer Opinions about Advertising in The United States in 2012." Statista, Statista Inc., 24 Oct 2012, https://www.statista.com/statistics/245691/consumer-statements-on-advertising-in-the-us/
Adobe, Consumer opinions about advertising in the United States in 2012 Statista, https://www.statista.com/statistics/245691/consumer-statements-on-advertising-in-the-us/ (last visited October 02, 2024)
Consumer opinions about advertising in the United States in 2012 [Graph], Adobe, October 24, 2012. [Online]. Available: https://www.statista.com/statistics/245691/consumer-statements-on-advertising-in-the-us/