This statistic shows the share of Americans who bought premium or luxury items in 2018, by item. The results were sorted by income tier. In 2018, 45.07 percent of respondents with a high income said they bought premium or luxury shoes.
Share of Americans who bought premium or luxury items in 2018, by income
November 22 to December 27, 2017 and April11 to May 28 2018
Number of respondents
20,409 respondents
Age group
18 years and older
Special properties
residential online population
Supplementary notes
The original question was "In which of these product categories do you also buy premium or luxury items?"
Multiple picks were possible.
High income : top 33 percent of households
Medium income: mid 33 percent of all households
Low income; bottom 33 percent of all households.
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Statista Survey. (June 30, 2018). Share of Americans who bought premium or luxury items in 2018, by income [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey. "Share of Americans who bought premium or luxury items in 2018, by income." Chart. June 30, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey. (2018). Share of Americans who bought premium or luxury items in 2018, by income. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey. "Share of Americans Who Bought Premium or Luxury Items in 2018, by Income." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey, Share of Americans who bought premium or luxury items in 2018, by income Statista, https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/ (last visited December 22, 2024)
Share of Americans who bought premium or luxury items in 2018, by income [Graph], Statista Survey, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
