This statistic shows the share of Americans who bought premium or luxury items in 2018, by item. The results were sorted by income tier. In 2018, 45.07 percent of respondents with a high income said they bought premium or luxury shoes.
Share of Americans who bought premium or luxury items in 2018, by income
November 22 to December 27, 2017 and April11 to May 28 2018
Number of respondents
20,409 respondents
Age group
18 years and older
Special properties
residential online population
Supplementary notes
The original question was "In which of these product categories do you also buy premium or luxury items?"
Multiple picks were possible.
High income : top 33 percent of households
Medium income: mid 33 percent of all households
Low income; bottom 33 percent of all households.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (June 30, 2018). Share of Americans who bought premium or luxury items in 2018, by income [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey. "Share of Americans who bought premium or luxury items in 2018, by income." Chart. June 30, 2018. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey. (2018). Share of Americans who bought premium or luxury items in 2018, by income. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey. "Share of Americans Who Bought Premium or Luxury Items in 2018, by Income." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
Statista Survey, Share of Americans who bought premium or luxury items in 2018, by income Statista, https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/ (last visited November 13, 2024)
Share of Americans who bought premium or luxury items in 2018, by income [Graph], Statista Survey, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/242827/affluent-americans-who-said-they-prefer-to-buy-designer-or-luxury-brands/
