This statistic presents the effectiveness of online video advertising compared to telelvision advertising, as assessed by luxury brands marketers in the United States in 2012. The Martini Media and Digiday survey revealed that 31 percent of the respondents stated they considered online video and TV ads equally effective when it came todriving traffic to brick and mortar stores. Here you can find out which luxury brands were the most valuable in 2011.
Is online video advertising or TV advertising more effective for the following purposes?*
* The original question posed by the source was: "When comparing online video advertising with television advertising, for which purpose is online media most effective?"
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Martini Media. (August 23, 2012). Is online video advertising or TV advertising more effective for the following purposes?* [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/242467/luxury-brands--effectiveness-of-online-video-ads-vs-tv-ads-in-the-us/
Martini Media. "Is online video advertising or TV advertising more effective for the following purposes?*." Chart. August 23, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/242467/luxury-brands--effectiveness-of-online-video-ads-vs-tv-ads-in-the-us/
Martini Media. (2012). Is online video advertising or TV advertising more effective for the following purposes?*. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/242467/luxury-brands--effectiveness-of-online-video-ads-vs-tv-ads-in-the-us/
Martini Media. "Is Online Video Advertising or Tv Advertising More Effective for The following Purposes?*." Statista, Statista Inc., 23 Aug 2012, https://www.statista.com/statistics/242467/luxury-brands--effectiveness-of-online-video-ads-vs-tv-ads-in-the-us/
Martini Media, Is online video advertising or TV advertising more effective for the following purposes?* Statista, https://www.statista.com/statistics/242467/luxury-brands--effectiveness-of-online-video-ads-vs-tv-ads-in-the-us/ (last visited October 02, 2024)
Is online video advertising or TV advertising more effective for the following purposes?* [Graph], Martini Media, August 23, 2012. [Online]. Available: https://www.statista.com/statistics/242467/luxury-brands--effectiveness-of-online-video-ads-vs-tv-ads-in-the-us/