D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowIn the year ended May 31, 2024, the global revenue of Converse (Nike's affiliate brand) amounted to about two billion U.S. dollars. The brand's annual revenue was noticeably lower when compared to the previous few fiscal years.
In 1908, Converse specialized as a rubber shoe company which manufactured galoshes. By 1920, the company had switched to manufacturing sneakers and renamed their canvas basketball sneaker, the "All Star". Since then the company has been a staple in the footwear sector, and as of 2024, Nike runs about 80 Converse stores in the United States. These shoes are not just made to sink jump shots anymore, as consumers from all different walks of life wear them today.
Converse is owned by sports apparel manufacturer Nike Incorporated, who in the financial year of 2024, generated a global revenue of approximately 51.4 billion U.S. dollars. Despite Converse generating around two billion U.S. dollars in revenue that year, they continue to be one of the more popular brands of sneakers in the United States.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.