Converse brand profile in the United States 2024
How high is the brand awareness of Converse in the United States?
When it comes to sneakers owners, brand awareness of Converse is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Converse in the United States?
In total, 40% of U.S. sneakers owners say they like Converse. However, in actuality, among the 90% of U.S. respondents who know Converse, 44% of people like the brand.
What is the usage share of Converse in the United States?
All in all, 26% of sneakers owners in the United States own Converse. That means, of the 90% who know the brand, 29% own them.
How loyal are the owners of Converse?
Around 19% of sneakers owners in the United States say they are likely to purchase Converse again. Set in relation to the 26% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Converse in the United States?
In March 2024, about 21% of U.S. sneakers owners had heard about Converse in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Converse in the United States.
When it comes to sneakers owners, brand awareness of Converse is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Converse in the United States?
In total, 40% of U.S. sneakers owners say they like Converse. However, in actuality, among the 90% of U.S. respondents who know Converse, 44% of people like the brand.
What is the usage share of Converse in the United States?
All in all, 26% of sneakers owners in the United States own Converse. That means, of the 90% who know the brand, 29% own them.
How loyal are the owners of Converse?
Around 19% of sneakers owners in the United States say they are likely to purchase Converse again. Set in relation to the 26% usage share of the brand, this means that 73% of their owners show loyalty to the brand.
What's the buzz around Converse in the United States?
In March 2024, about 21% of U.S. sneakers owners had heard about Converse in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Converse in the United States.
