This statistic presents the share of U.S. luxury advertisers who plan on increasing their use of select digitial formats in 2012 in comparison to 2011. The survey, which was carried out in July and August 2012, revealed that 48 percent of digital marketing professionals stated they were going to increase the use of social media advertising in 2012. Here you can find out which luxury brands were the most valuable in 2011.
Which of the following digital advertising formats are you planning to use more in 2012 than you did in 2011?*
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Which of the following digital advertising formats are you planning to use more in 2012 than you did in 2011?*
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* The source does not provide detailed information regarding the question. The chosen wording here might therefore differ slightly from the survey. The source does not provide information regarding percentage points exceeding 100 percent. Multiple answers were possible.
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eMarketer. (August 30, 2012). Which of the following digital advertising formats are you planning to use more in 2012 than you did in 2011?* [Graph]. In Statista. Retrieved February 18, 2025, from https://www.statista.com/statistics/240627/luxury-brands--increase-in-use-of-digital-advertising-formats-in-the-us/
eMarketer. "Which of the following digital advertising formats are you planning to use more in 2012 than you did in 2011?*." Chart. August 30, 2012. Statista. Accessed February 18, 2025. https://www.statista.com/statistics/240627/luxury-brands--increase-in-use-of-digital-advertising-formats-in-the-us/
eMarketer. (2012). Which of the following digital advertising formats are you planning to use more in 2012 than you did in 2011?*. Statista. Statista Inc.. Accessed: February 18, 2025. https://www.statista.com/statistics/240627/luxury-brands--increase-in-use-of-digital-advertising-formats-in-the-us/
eMarketer. "Which of The following Digital Advertising Formats Are You Planning to Use More in 2012 than You Did in 2011?*." Statista, Statista Inc., 30 Aug 2012, https://www.statista.com/statistics/240627/luxury-brands--increase-in-use-of-digital-advertising-formats-in-the-us/
eMarketer, Which of the following digital advertising formats are you planning to use more in 2012 than you did in 2011?* Statista, https://www.statista.com/statistics/240627/luxury-brands--increase-in-use-of-digital-advertising-formats-in-the-us/ (last visited February 18, 2025)
Which of the following digital advertising formats are you planning to use more in 2012 than you did in 2011?* [Graph], eMarketer, August 30, 2012. [Online]. Available: https://www.statista.com/statistics/240627/luxury-brands--increase-in-use-of-digital-advertising-formats-in-the-us/
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