This statistic lists the various actions connected TV viewers have taken as a result of ads in the United States in 2012. The YuMe survey revealed that 25 perecent of respondents stated they had "liked" or followed a brand or product as a result of a connected TV ad.
Which of the following actions have you taken as a result of a message or advertisement for something on connected TV that interested you?*
* The original question posed by the source was: "Thinking of all the times you have ever watched or viewed content from the Internet on your TV screen, which of the following actions have you taken as a result of a message or advertisement for something that interested you or that you were planning to purchase?" The respondents were between 18 and 54 years of age. Multiple answers were possible.
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YuMe. (August 20, 2012). Which of the following actions have you taken as a result of a message or advertisement for something on connected TV that interested you?* [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/239980/actions-connected-tv-viewers-have-taken-as-a-result-of-ads-in-the-us/
YuMe. "Which of the following actions have you taken as a result of a message or advertisement for something on connected TV that interested you?*." Chart. August 20, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/239980/actions-connected-tv-viewers-have-taken-as-a-result-of-ads-in-the-us/
YuMe. (2012). Which of the following actions have you taken as a result of a message or advertisement for something on connected TV that interested you?*. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/239980/actions-connected-tv-viewers-have-taken-as-a-result-of-ads-in-the-us/
YuMe. "Which of The following Actions Have You Taken as a Result of a Message or Advertisement for Something on Connected Tv That Interested You?*." Statista, Statista Inc., 20 Aug 2012, https://www.statista.com/statistics/239980/actions-connected-tv-viewers-have-taken-as-a-result-of-ads-in-the-us/
YuMe, Which of the following actions have you taken as a result of a message or advertisement for something on connected TV that interested you?* Statista, https://www.statista.com/statistics/239980/actions-connected-tv-viewers-have-taken-as-a-result-of-ads-in-the-us/ (last visited October 02, 2024)
Which of the following actions have you taken as a result of a message or advertisement for something on connected TV that interested you?* [Graph], YuMe, August 20, 2012. [Online]. Available: https://www.statista.com/statistics/239980/actions-connected-tv-viewers-have-taken-as-a-result-of-ads-in-the-us/
