This statistic lists actions that connected TV viewers were likely to undertake with ads in the United States in 2012. The YuMe survey revealed that 20 percent of the respondents stated that they were likely to press a button on the remote to request information to be sent by e-mail.
Which of the following are you most likely to do based on a message or advertisement you see on connected TV for something that interested you?
Characteristic
Share of respondents
"Like" or follow a brand or product
32%
Press a button on the remote to get more information on the screen
26%
Press a button on the remote to see a website on the TV screen with more information
24%
Press a button on the remote to see a longer version of the commercial with more information or more visuals about the item advertised
23%
Share information about a product or brand with others
21%
Press a button on the remote to request information to be sent to my e-mail
20%
Press a button on the remote to have someone call me to answer my questions
The original question posed by the source was: "Thinking about all the different types of content you watch or view on your TV connected to the Internet, which of the following are you most likely to do based on a message or advertisement you see for something that interested you, or that you were planning to purchase?" The respondents were between 18 and 54 years of age. Multiple answers were possible.
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YuMe. (August 20, 2012). Which of the following are you most likely to do based on a message or advertisement you see on connected TV for something that interested you? [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/239977/actions-connected-tv-viewers-are-likely-to-take-with-ads-in-the-us/
YuMe. "Which of the following are you most likely to do based on a message or advertisement you see on connected TV for something that interested you?." Chart. August 20, 2012. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/239977/actions-connected-tv-viewers-are-likely-to-take-with-ads-in-the-us/
YuMe. (2012). Which of the following are you most likely to do based on a message or advertisement you see on connected TV for something that interested you?. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/239977/actions-connected-tv-viewers-are-likely-to-take-with-ads-in-the-us/
YuMe. "Which of The following Are You Most Likely to Do Based on a Message or Advertisement You See on Connected Tv for Something That Interested You?." Statista, Statista Inc., 20 Aug 2012, https://www.statista.com/statistics/239977/actions-connected-tv-viewers-are-likely-to-take-with-ads-in-the-us/
YuMe, Which of the following are you most likely to do based on a message or advertisement you see on connected TV for something that interested you? Statista, https://www.statista.com/statistics/239977/actions-connected-tv-viewers-are-likely-to-take-with-ads-in-the-us/ (last visited October 10, 2024)
Which of the following are you most likely to do based on a message or advertisement you see on connected TV for something that interested you? [Graph], YuMe, August 20, 2012. [Online]. Available: https://www.statista.com/statistics/239977/actions-connected-tv-viewers-are-likely-to-take-with-ads-in-the-us/
