This statistic presents the different types of advertsing which encouraged U.S. shoppers to purchase apparel in 2012. the Google survey revealed that 33 percent of the respondents stated that a radio advertisement encouraged them to purchase apparel.
Which of the following types of advertisements encouraged you to purchase apparel?*
respondents who researched or shopped for apparel online within the past 6 months
Method of interview
Online survey
Supplementary notes
* The original question posed by the source was: "What role did each of the following advertisements play while you were shopping for apparel?" . The statistic presents the share of respondents which for each type answered "Encouraged me to purchase". ** Number of respondents varies. Multiple answers were possible. The source does not provide information about the age group of the respondents.
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Think with Google. (July 20, 2012). Which of the following types of advertisements encouraged you to purchase apparel?* [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/239838/influence-of-media-on-us-apparel-shoppers-by-ad-type/
Think with Google. "Which of the following types of advertisements encouraged you to purchase apparel?*." Chart. July 20, 2012. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/239838/influence-of-media-on-us-apparel-shoppers-by-ad-type/
Think with Google. (2012). Which of the following types of advertisements encouraged you to purchase apparel?*. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/239838/influence-of-media-on-us-apparel-shoppers-by-ad-type/
Think with Google. "Which of The following Types of Advertisements Encouraged You to Purchase Apparel?*." Statista, Statista Inc., 20 Jul 2012, https://www.statista.com/statistics/239838/influence-of-media-on-us-apparel-shoppers-by-ad-type/
Think with Google, Which of the following types of advertisements encouraged you to purchase apparel?* Statista, https://www.statista.com/statistics/239838/influence-of-media-on-us-apparel-shoppers-by-ad-type/ (last visited October 02, 2024)
Which of the following types of advertisements encouraged you to purchase apparel?* [Graph], Think with Google, July 20, 2012. [Online]. Available: https://www.statista.com/statistics/239838/influence-of-media-on-us-apparel-shoppers-by-ad-type/