This statistic provides information on the share of U.S. consumers who said they were either very or somewhat comfortable with how their data was being used by selected companies as of 2012. Through the survey it was found that 66 percent of respondents who were aware of how their information was being used by Amazon, were comfortable with this use.
How comfortable are you, if at all, about your privacy and use of your data?
Company
Share of consumers who were very/somewhat comfortable
The source does not provide a specified survey date.
Grocery stores: using purchase information to give you coupons tailored to what you often buy Amazon: use of data on what you have purchased to promote relevant items to you Google: use of what you searched for online to target ads to you Merchants: with your permission, using location information from your phone to send you local offers Credit card companies: use of what you have bought to send you specific offers by post or e-mail Cell phone service providers: using your location information from your phone, with your permission, to send you local offers Facebook: use of the profile information you entered and your posts to target ads to you
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Placecast. (July 27, 2012). How comfortable are you, if at all, about your privacy and use of your data? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/238285/us-consumers-who-are-comfortable-with-data-use-by-selected-companies/
Placecast. "How comfortable are you, if at all, about your privacy and use of your data?." Chart. July 27, 2012. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/238285/us-consumers-who-are-comfortable-with-data-use-by-selected-companies/
Placecast. (2012). How comfortable are you, if at all, about your privacy and use of your data?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/238285/us-consumers-who-are-comfortable-with-data-use-by-selected-companies/
Placecast. "How Comfortable Are You, If at All, about Your Privacy and Use of Your Data?." Statista, Statista Inc., 27 Jul 2012, https://www.statista.com/statistics/238285/us-consumers-who-are-comfortable-with-data-use-by-selected-companies/
Placecast, How comfortable are you, if at all, about your privacy and use of your data? Statista, https://www.statista.com/statistics/238285/us-consumers-who-are-comfortable-with-data-use-by-selected-companies/ (last visited July 22, 2024)
How comfortable are you, if at all, about your privacy and use of your data? [Graph], Placecast, July 27, 2012. [Online]. Available: https://www.statista.com/statistics/238285/us-consumers-who-are-comfortable-with-data-use-by-selected-companies/
