Digital ad spending in China was projected to reach around 176 billion U.S. dollars by 2026, over half of which would come from e-commerce and social advertising. Digital advertising would very likely maintain a major share of the total media ad revenue in the coming few years.
Digital advertising spending in China in 2021 with forecasts until 2026
(in billion U.S. dollars)
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; excludes Hong Kong
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eMarketer. (April 15, 2022). Digital advertising spending in China in 2021 with forecasts until 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer. "Digital advertising spending in China in 2021 with forecasts until 2026 (in billion U.S. dollars) ." Chart. April 15, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer. (2022). Digital advertising spending in China in 2021 with forecasts until 2026 (in billion U.S. dollars) . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer. "Digital Advertising Spending in China in 2021 with Forecasts until 2026 (in Billion U.S. Dollars) ." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
eMarketer, Digital advertising spending in China in 2021 with forecasts until 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237952/online-advertising-spending-in-china/ (last visited December 21, 2024)
Digital advertising spending in China in 2021 with forecasts until 2026 (in billion U.S. dollars) [Graph], eMarketer, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/237952/online-advertising-spending-in-china/
