In 2023, the United Kingdom was the largest digital advertising market in Western Europe with a spending of 34 billion euros. Greece was the smallest market, with an expenditure of 323 million euros. The 28 countries presented in the data set had a spending of nearly 87 billion euros altogether.
Digital advertising spending in Western Europe in 2023, by country
(in million euros)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (June 12, 2024). Digital advertising spending in Western Europe in 2023, by country (in million euros) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe. "Digital advertising spending in Western Europe in 2023, by country (in million euros)." Chart. June 12, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe. (2024). Digital advertising spending in Western Europe in 2023, by country (in million euros). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe. "Digital Advertising Spending in Western Europe in 2023, by Country (in Million Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/
IAB Europe, Digital advertising spending in Western Europe in 2023, by country (in million euros) Statista, https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/ (last visited December 30, 2024)
Digital advertising spending in Western Europe in 2023, by country (in million euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/237928/online-advertising-spending-in-western-europe/