This timeline presents North American advertising spending in 2015 and provides a forecast until 2020. The spending is expected to reach 217.8 billion U.S. dollars in 2017, up from nearly 193 billion in 2015. The spending in the U.S. is projected to exceed 207 billion U.S. dollars; in Canada, 10.5 billion U.S. dollars (13.44 billion Canadian dollars). North American ad spend is forecast to make 36.9 percent of the global ad market.
Advertising spending in North America from 2015 to 2020
(in billion U.S. dollars)
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eMarketer. (October 1, 2016). Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/237926/north-american-advertising-expenditure/
eMarketer. "Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars)." Chart. October 1, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/237926/north-american-advertising-expenditure/
eMarketer. (2016). Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/237926/north-american-advertising-expenditure/
eMarketer. "Advertising Spending in North America from 2015 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 1 Oct 2016, https://www.statista.com/statistics/237926/north-american-advertising-expenditure/
eMarketer, Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237926/north-american-advertising-expenditure/ (last visited December 21, 2024)
Advertising spending in North America from 2015 to 2020 (in billion U.S. dollars) [Graph], eMarketer, October 1, 2016. [Online]. Available: https://www.statista.com/statistics/237926/north-american-advertising-expenditure/
