Although being the core of Amazon's business activities, online stores contributed to only 48.1 percent of global net sales in the fourth quarter of 2021, almost five percentage points less than in the previous year. In turn, advertising and web services became more relevant, making up 7.1 and 12.9 percent of Amazon's global net sales over the last quarter of 2021, respectively.
Distribution of Amazon's global net sales in 4th quarter 2020 and 4th quarter 2021, by segment
Characteristic
Online stores
3P Seller services
AWS
Advertising services
Subscription services
Physical stores
Other
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Edge by Ascential. (May 10, 2022). Distribution of Amazon's global net sales in 4th quarter 2020 and 4th quarter 2021, by segment [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/237736/amazons-segment-distribution-net-sales/
Edge by Ascential. "Distribution of Amazon's global net sales in 4th quarter 2020 and 4th quarter 2021, by segment." Chart. May 10, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/237736/amazons-segment-distribution-net-sales/
Edge by Ascential. (2022). Distribution of Amazon's global net sales in 4th quarter 2020 and 4th quarter 2021, by segment. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/237736/amazons-segment-distribution-net-sales/
Edge by Ascential. "Distribution of Amazon's Global Net Sales in 4th Quarter 2020 and 4th Quarter 2021, by Segment." Statista, Statista Inc., 10 May 2022, https://www.statista.com/statistics/237736/amazons-segment-distribution-net-sales/
Edge by Ascential, Distribution of Amazon's global net sales in 4th quarter 2020 and 4th quarter 2021, by segment Statista, https://www.statista.com/statistics/237736/amazons-segment-distribution-net-sales/ (last visited July 22, 2024)
Distribution of Amazon's global net sales in 4th quarter 2020 and 4th quarter 2021, by segment [Graph], Edge by Ascential, May 10, 2022. [Online]. Available: https://www.statista.com/statistics/237736/amazons-segment-distribution-net-sales/