EU5: smartphone buyer penetration as of March 2014, by country

Published by Statista Research Department, May 21, 2014
This statistic shows mobile retail penetration across European smartphone markets as of March 2014, by country. Based on a three month average ending March 2014, 17 percent of smartphone users in EU5 countries purchased goods and services on their smartphone devices at least once per month. In the United Kingdom, 23 percent of smartphone owners accessed mobile retail services.

Smartphone buyer penetration in Europe as of March 2014, by country

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Release date

May 2014

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

3 month moving average ending March 2013

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Overview

7

Leading players

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Traffic and conversion

6

Shopping behavior

6

Digital payment

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Further related statistics

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