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ACSI - U.S. customer satisfaction with online platforms 2023-2024
As of 2024, the online network with the highest score according to the American Customer Satisfaction Index (ACSI) was TikTok, with 77 out of 100 points, this is a year on year change of one percent. Overall, YouTube earned a rating of 77 percent, down from 78 percent in 2023. Instagram saw the highest increase in customer satisfaction, with 76 points in 2024, up from 73 in the previous year.