Penetration rate of online video usage in China 2020-2024

Published by
Lai Lin Thomala
,
Mar 20, 2025

As of December 2024, nearly 97 percent of internet users in China watched online videos. Notably, 93.8 percent of them had viewed short videos.

Penetration rate of online video usage in China from 2020 to 2024

CharacteristicShare of internet users watching online videos
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Statistic: Penetration rate of online video usage in China from 2020 to 2024

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Release date

January 2025

Region

China

Survey time period

2020 to 2024

Special properties

including short video usage

Supplementary notes

Figures have been adjusted according to the revised figures by the source in the report released in March 2023.

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