This statistic presents information on the state of inbound marketing adoption by companies worldwide in 2010, broken down by channel. Among the surveyed companies, 18 percent were planning to adopt inbound marketing strategies as part of their customer service or call center within the following 12 months.
Is your company delivering or planning to deliver targeted or personalized messages in customer-initiated interactions?
Online and direct marketing professionals: respondents who know what their company is doing in 'inbound marketing'
Method of interview
Online survey
Supplementary notes
During the survey, this question was posed as follows: "Is your company delivering or planning to deliver targeted or personalized messages in customer-initiated interactions (for example, website, physical store, branch office, call center)?"
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IBM. (May 3, 2012). Is your company delivering or planning to deliver targeted or personalized messages in customer-initiated interactions? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/235687/inbound-marketing-adoption-worldwide-by-channel/
IBM. "Is your company delivering or planning to deliver targeted or personalized messages in customer-initiated interactions?." Chart. May 3, 2012. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/235687/inbound-marketing-adoption-worldwide-by-channel/
IBM. (2012). Is your company delivering or planning to deliver targeted or personalized messages in customer-initiated interactions?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/235687/inbound-marketing-adoption-worldwide-by-channel/
IBM. "Is Your Company Delivering or Planning to Deliver Targeted or Personalized Messages in Customer-initiated Interactions?." Statista, Statista Inc., 3 May 2012, https://www.statista.com/statistics/235687/inbound-marketing-adoption-worldwide-by-channel/
IBM, Is your company delivering or planning to deliver targeted or personalized messages in customer-initiated interactions? Statista, https://www.statista.com/statistics/235687/inbound-marketing-adoption-worldwide-by-channel/ (last visited July 22, 2024)
Is your company delivering or planning to deliver targeted or personalized messages in customer-initiated interactions? [Graph], IBM, May 3, 2012. [Online]. Available: https://www.statista.com/statistics/235687/inbound-marketing-adoption-worldwide-by-channel/
