This statistic presents marketing tools and strategies which U.S. small business owners found effective in 2012 and 2013. Among the entrepreneurs surveyed in spring 2012, 46 percent found direct mail or e-mail effective.
The most effective marketing tools for small businesses in the United States in 2012 and 2013
Spring 2012: March 17 to April 9, 2012; Fall 2012: September 9 to October 7, 2012; Spring 2013: March 14 to 31, 2013
Number of respondents
Spring 2012: n = 1,300; Fall 2012: n = 1,303; Spring 2013: n = 1,300
Special properties
small business owners
Method of interview
Telephone interview
Supplementary notes
The report defines a small business as one with 100,000 to 4,999,999 U.S. dollars annual revenue, employing from 2 to 99 persons. Figures for spring 2012 and fall 2012 come from earlier editions of the same report. 'PR and media relations' was added in the spring 2013 edition of the report.
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Bank of America. (May 29, 2013). The most effective marketing tools for small businesses in the United States in 2012 and 2013 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/235140/effectiveness-of-marketing-tools-for-small-businesses-in-the-us/
Bank of America. "The most effective marketing tools for small businesses in the United States in 2012 and 2013." Chart. May 29, 2013. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/235140/effectiveness-of-marketing-tools-for-small-businesses-in-the-us/
Bank of America. (2013). The most effective marketing tools for small businesses in the United States in 2012 and 2013. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/235140/effectiveness-of-marketing-tools-for-small-businesses-in-the-us/
Bank of America. "The Most Effective Marketing Tools for Small Businesses in The United States in 2012 and 2013." Statista, Statista Inc., 29 May 2013, https://www.statista.com/statistics/235140/effectiveness-of-marketing-tools-for-small-businesses-in-the-us/
Bank of America, The most effective marketing tools for small businesses in the United States in 2012 and 2013 Statista, https://www.statista.com/statistics/235140/effectiveness-of-marketing-tools-for-small-businesses-in-the-us/ (last visited December 05, 2024)
The most effective marketing tools for small businesses in the United States in 2012 and 2013 [Graph], Bank of America, May 29, 2013. [Online]. Available: https://www.statista.com/statistics/235140/effectiveness-of-marketing-tools-for-small-businesses-in-the-us/
